Now with AI-powered insights

The Operating System That Turns Personal Trainers

Into Business Owners.

Manage your clients, their nutrition, and your business finances โ€” all in one place.

500+
Active Trainers
$2M+
Processed
99.9%
Uptime

Sound familiar?

You became a PT to change lives.
Not to fight with spreadsheets.

Most personal trainers are running their business across 5 different tools โ€” and none of them talk to each other.

๐Ÿ˜ค

Chasing invoices manually

Sending payment reminders by hand, losing track of who owes what, spending hours on admin that should take minutes.

๐Ÿ“Š

No idea what your business is actually making

Xero is expensive and confusing. Your bank statements are a mess. GST time is a nightmare every quarter.

๐Ÿ‘ป

Clients ghosting without warning

You only find out a client is disengaged when they cancel. By then it's too late to save them.

๐Ÿ—“๏ธ

Booking chaos

Back-and-forth messages to schedule sessions. Last-minute cancellations with no penalty. No-shows that cost you money.

๐Ÿ”ง

Too many tools, too many bills

Booking tool + Xero + CRM + SMS platform + email marketing. You're paying $300+/mo for a patchwork that barely works.

๐Ÿ“‰

No system for growing

Word of mouth only goes so far. No lead pipeline, no follow-up automation, no referral system. Growth feels random.

Coach OS replaces all of it. One platform. One subscription. One less thing to worry about.

How it works

Up and running in 15 minutes

No tech skills needed. No complicated setup. Just connect and go.

01

Set up your business

Add your session types, set your availability, connect Stripe for payments, and customise your booking page. Done in minutes.

02

Invite your clients

Send clients a magic link portal. They can book sessions, view their packages, and manage their own schedule โ€” no app download needed.

03

Let Coach OS run the rest

Automated reminders, payment collection, churn alerts, accounting reconciliation, and business insights โ€” all running in the background.

Features

Built different from every competitor

Every other platform delivers workouts. Coach OS runs your business.

The only PT platform with built-in accounting
The only PT platform with AI business insights
Flat pricing โ€” we never charge per client
๐Ÿ’ฐ

Replaces Xero

Unique

Bank sync, auto-categorisation, P&L reports, and GST tracking. Cancel your accounting software.

  • Basiq bank feed sync
  • AI transaction categorisation
  • GST & BAS-ready reports
  • Double-entry ledger
  • Audit trail
๐Ÿง 

AI Business Insights

Unique

Market intelligence, churn prediction, and revenue analytics. Know your business before problems hit.

  • Daily churn risk scoring
  • Market trend alerts
  • Revenue segmentation
  • At-risk client alerts
  • Weekly priority actions
โšก

Automation Engine

Unique

Set-and-forget workflows for SMS, email, and push. Re-engage clients automatically while you sleep.

  • Trigger-based workflows
  • Quiet hours enforcement
  • SMS, email & push actions
  • AI-generated templates
  • Dedup & rate limiting
๐Ÿ‘ฅ

Full Client OS

Bookings, client portal, CRM pipeline, waivers, referrals, and risk scoring โ€” all in one place.

  • Magic link client portal
  • Self-booking & scheduling
  • CRM lead pipeline
  • Digital waivers
  • Referral program
๐Ÿฅ—

Nutrition + Training

Manage food, training, and finances in a single platform. The complete picture, not just workouts.

  • Meal plan builder
  • Macro & nutrition tracking
  • Food + session history
  • Progress photos & metrics
  • Habit tracking
๐Ÿ“ง

Smart Comms

AI-generated SMS templates, broadcast campaigns, and newsletters. Built for PTs, not marketers.

  • SMS broadcast campaigns
  • AI SMS template generator
  • Newsletter generation
  • Push notifications
  • Inbound SMS handling

Built for Australia

Cancel Xero. Cancel your booking tool.
One subscription does it all.

Coach OS is the only PT platform built for Australian trainers โ€” with GST tracking, AUD bank feeds, and BAS-ready reports built in. Stop paying for three tools when one does everything.

Xero / MYOB~$80/mo
Replaced by Coach OS Accounting
Booking tool~$50/mo
Replaced by Coach OS Scheduling & portal
SMS platform~$40/mo
Replaced by Coach OS Comms & automations
You were paying ~$170/mo across 3 tools.Coach OS Pro is $99/mo.

Comparison

How we stack up

See what you get that no other PT platform offers.

FeatureTrainerizePT DistinctionTrueCoachCoach OS
Client self-bookingโœ“โœ“โ€”โœ“
Stripe paymentsโœ“โœ“โœ“โœ“
Flat pricing (not per-client)โ€”โ€”โ€”โœ“
Nutrition coachingโœ“โœ“โ€”โœ“
Automation engineโ€”โœ“โ€”โœ“
CRM / lead pipelineโ€”โ€”โ€”โœ“
Built-in accountingโ€”โ€”โ€”โœ“
Bank feed syncโ€”โ€”โ€”โœ“
GST trackingโ€”โ€”โ€”โœ“
P&L reportsโ€”โ€”โ€”โœ“
AI churn / risk scoringโ€”โ€”โ€”โœ“
AI market intelligenceโ€”โ€”โ€”โœ“
AI executive assistantโ€”โ€”โ€”โœ“

Testimonials

PTs who made the switch

Real trainers. Real results.

โ€œHonestly I was sceptical. I'd tried Trainerize and a couple of others and they all felt like they were built for gyms, not solo PTs. Coach OS is the first one where I feel like someone actually thought about how I run my day. The booking portal alone saved me probably 3 hours a week of back-and-forth messages.โ€

Ash R.

Personal Trainer, Sydney

~3hrs/week saved on scheduling

โ€œI had a client who dropped from 3 sessions a week to 1 and I didn't really clock it. Coach OS flagged him as at risk and I reached out. Turns out he'd had a rough month financially โ€” we sorted out a reduced pack and he's still with me 8 months later. Without that alert I probably would've lost him.โ€

Matt K.

Strength Coach, Melbourne

Saved a client he would have lost

โ€œBAS time used to stress me out every quarter. I'd spend a whole weekend going through bank statements trying to figure out what was coaching income vs personal stuff. Now it's all just... there. Categorised. My accountant actually commented on how clean my books were.โ€

Jess W.

Online PT & Nutrition Coach, Brisbane

First clean BAS in 3 years

Pricing

Flat rate. No per-client tax.

Grow your client base โ€” your subscription never changes.

Starter

$49/mo

Everything to get started

  • Unlimited clients
  • Client portal (magic link)
  • Self-booking & scheduling
  • Stripe payments
  • Session packs & subscriptions
  • Waivers & onboarding
  • CRM / lead pipeline
  • SMS & email
  • Coach SMS on cancellation
Start Free Trial
Most Popular

Pro

$99/mo

For PTs running a real business

  • Everything in Starter
  • Built-in accounting (replaces Xero)
  • Bank feed sync & GST tracking
  • P&L reports & audit trail
  • Nutrition coaching
  • Automation engine
  • AI SMS templates
  • Risk scoring & churn alerts
  • Referral program
  • Newsletter generation
Start Free Trial

Business

$149/mo

Your full business OS

  • Everything in Pro
  • AI market intelligence feed
  • Revenue segmentation & KPI dashboard
  • My EA โ€” AI executive assistant
  • My MBA โ€” business education
  • Priority support
  • Early access to new features
Start Free Trial

All plans include a 14-day free trial. No credit card required. Cancel anytime.

FAQ

Common questions

Do I need to download an app?

No. Coach OS is entirely web-based. Your clients access their portal via a magic link โ€” no app download, no account creation. You manage everything from your browser.

Does it really replace Xero?

For most sole-trader PTs, yes. Coach OS connects to your bank via Basiq, categorises transactions with AI, tracks GST, and produces P&L reports. If you have a complex business structure or large team, you may still need an accountant โ€” but you won't need Xero.

What happens if I grow past 30 clients?

Nothing. Your price stays the same. We never charge per client โ€” that's the whole point of flat pricing. Grow as much as you want.

Can I migrate from another platform?

Yes. We can help you import your client list and set up your offering. Most coaches are fully transitioned within a day.

Is my clients' data secure?

Yes. All data is stored in Australia on Supabase (Postgres), encrypted at rest and in transit. We never sell or share client data.

What if I want to cancel?

Cancel anytime โ€” no contracts, no cancellation fees. Your data is exportable at any time.

Stop juggling tools.
Start running a business.

Join Australian personal trainers who've replaced Xero, their booking tool, and their CRM with one flat-rate subscription.

14-day free trial ยท No credit card required ยท Cancel anytime